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Oooh I Love: The New Smashbox In Bloom Collection - Beauty Booty 411

Oooh I Love: The New Smashbox In Bloom Collection

The new In Bloom Collection by Smashbox is going to top the must-have lists of beauty addicts everywhere this spring. This soft, wearable and supremely feminine collection is perfect for the lady who wants a pretty and sophisticated summertime look. It plays on the lavender trend for 2011 and combines it with the classic neutrals no gal should go without. The emphasis with this collection is on sultry eyes and an illuminated, radiant appearance.

In Bloom Eyeshadow Palette & Brush ($55) is a steal since it contains $207 worth of goodies. The shades inside are ballet pink, lavender grey, golden pink, warm taupe, bone, soft violet, marine blue, shimmering copper, moss and nude. With both shimmering and matte shades, the possibilities are endless.

To complement your sultry gaze, considering opting for Soft Focus Powder Eye Liner ($25). Powder liner is a simple way to get that seductive look you crave. In fact, powder liner has been my personal insider secret for years. I have always applied powder to my lash line with an angled brush rather than liquid or a pencil liner and it’s never failed me. Now that Smashbox offers it in a bottle with its own brush, even easier!

In case you haven’t already heard, cream blush is the latest and most incredible fad to hit the beauty industry. The creamy texture of blush makes for a flawless, photo finish with a second skin effect. It looks and feels weightless and natural and the result is more intense and longer-lasting than ordinary pressed powders. If you’re in need of a cream blush, you may want to check out Cream Cheek Duo in Blushing Peony ($30).

One of my favourite products in this collection is the Artificial Light Luminizing Powder ($23). In a shimmering soft nude shade, this powder will illuminate your look in more ways than one. My favourite way to use powder like this is to highlight the cheekbones, brow bones and inner corners of the eyes. Just a dab on each of those crucial zones can brighten your entire face and give you that extra wow factor.

The all-new In Bloom Collection was just released a few days ago and is available at select Pharmaprix/Shopper’s Drug Mart stores, Murale and Sephora.

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